MacCall Management was established in 1994 as a hotel management and development company, originally created to support the growth and success of Crystal Inn Hotel & Suites. Crystal Inn is a privately held, independent boutique hotel company concentrated throughout the Western United States. The first Crystal Inn Hotel opened in downtown Salt Lake City in 1994, laying the foundation for a hospitality organization built on exceptional service and operational excellence.
Today, our vision is to be the most trusted and respected hospitality company, creating exceptional experiences for our guests, meaningful opportunities for our associates, and lasting value for our owners. This vision guides every decision we make and reflects our commitment to delivering outstanding results for those we serve. At the heart of our organization are our SERVE values. The foundation of SERVE is Safety, and we take immense pride in creating safe environments for our guests and associates. Our commitment to safety has earned numerous industry awards and recognition throughout the years, reflecting the dedication of our teams and the culture we have built across our portfolio.
The popularity and success of our hotels are a testament to our associates and leadership teams, who are committed to delighting every guest, every day, one at a time. With more than 30 years of hospitality experience and expertise managing independent hotels as well as Choice Hotels and IHG branded properties, our team delivers results across Operations, Sales and Marketing, Revenue Management, Human Resources, Accounting, and Development.
MacCall Management believes that exceptional guest experiences begin with exceptional associate experiences. We are committed to treating our associates the way we want our guests to be treated while maintaining a strong focus on quality, accountability, profitability, and return on investment for our owners. Through regular property visits, hands-on operational involvement, and continuous improvement initiatives, we remain closely connected to the success of every hotel we manage.
Today, more than 200 associates across our portfolio are dedicated to creating memorable guest experiences and delivering outstanding hospitality every day. We invite you to explore our locations on our portfolio page and discover the destinations and teams that make MacCall Management a trusted hospitality partner. As we continue to evaluate new opportunities for growth and development, our commitment remains unchanged: providing a friendly, welcoming, home-away-from-home experience for every guest who walks through our doors.